Stephanie Flaxman: Desperate Content Compels People to Click Away … Write Like This Instead.

We were talking about what a smart guest post looks like and Sonia said:

“One post, one topic.”

She was referencing how an unfocused draft is the fastest way to rejection….

Building an audience of people who will eventually become your clients and customers takes time. Your content marketing is an unfolding story, not an all-encompassing treatise.

Slow down.

Start with one digestible topic, and then move on to the next.

It’s not a matter of “too long”; it’s a matter of “too much”


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