Sarah Peterson: What is Content Marketing? (An Easy Primer for Beginners)

Many marketing teams new to content marketing will publish a few articles, track their performance for a few weeks, and then throw up their hands in frustration when Google Analytics shows that they didn’t make any sales.

“We tried content marketing and it didn’t work” they’ll say, and then move onto the next channel experiment to find their golden ticket to marketing nirvana.

But the truth is, they didn’t give content marketing a fair shake.

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