The core goal is to cross-promote and leverage one another’s marketing efforts.
You can both increase your client base and influence rapidly!
A solid partnership can have several benefits:
- Shared intelligence and data helps both partners make better business decisions
- Reduced costs because marketing investments can be shared
- Safety in numbers. The more RIGHT partners you have, the larger your leveraged influence becomes
Be a Network Hub
- Join networks, sites and groups that your customers and prospects are part of. Seek out other marketers and community members who have considerable influence within those groups and communities
- Ask customers about who their suppliers are. Who delivers exceptional service and inspires customer loyalty?
- Look for online communities, membership sites, and events (online or offline) that have been created by another marketer who caters to your audience.
- Look for speakers, authors, trainers, analysts, bloggers and influential social networkers who are a source of inspiration and information.
Isn’t it time…
… we started working together instead of working against each other?
There are many powerful influencers and leaders in almost every niche one can imagine online. Being able to target these leaders and have them spread your message is a key viral marketing strategy.
When you give something of real value without strings attached, people want to help you and promote your vision. It’s a true gesture of genuine partnership and community involvement. This is really an exercise in awareness!